Fitness revolution through AI, health trends and networking

A exclusive interviewwhich she gave to our managing director Janosch Marx on FIBO Sunday, we have linked for you here (alternatively, you can also click on the image above).

“With the EHFF as a kick-off, the FIBO Campus and over 400 other sessions over the four days of the trade fair, we have made the topic of health tangible for everyone.”

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Silke Frank – Event Director FIBO

“We see a willingness on the part of them Visitors to invest in their health and that also affects them Exhibitors’ businesses “who report successful deals,” summarizes Silke Frank positive atmosphere in the exhibition halls together.

“Based on the growth shown in our research, the 2024 forecast and discussions with operators, we are confident of EuropeActive’s ambition of 100 million members in fitness and health centers until 2030 to achieve,” says industry expert Herman Rutgers. (Also interesting: ‘EHFF 2024’)

Michael Köhler, managing director of the trade fair organizer RX Deutschland, adds: “Health, fitness and a long life worth living are becoming the focus for more and more people an important future market.”

Reading tip: ‘EHFMR 2024’

And further: “Whether technological or social: FIBO will Potentials in almost all areas make it more visible and the Development the fitness and health industry actively drive forward.”FIBO 2024: Overview of future trends

The Demand for health-oriented fitness is increasing. This is illustrated by exhibitors such as milon, five, EasyMotionSkin and Life Fitness as well as the enlarged stands.

“The topic of strength training is very important,” says Jürgen Aschauer, Business Development Director at Johnson Health Tech GmbH Importance of muscle training for the society.

“We spoke to companies that have several 10,000 employees and are looking for interesting new solutions, especially in corporate health management, in order to be able to deal innovatively with their employees,” says Philio Julian Boras Co-Founder & CEO, Aurora Life Science GmbH.

Trend Longevity

Overall, the longevity trend can be observed: “Everyone wants to live longer, wants to live healthily. He wants to eat healthy and exercise. That’s how it is Top trend “Longevity for us,” sums up Jens Schramm, CEO Germany, Robosculptor.

FIBO creates a sense of community

FIBO not only forms the heart of the fitness industry, but also creates a tight-knit community. A community that is present on social media 365 days a year, but can be experienced live on four days at FIBO.

“In sports such as football, it is clear that this can be done as a team. That’s coming at FIBO Sense of community in the fitness area. Here everyone does sports together, competes Challenges compete against each other and create something incredibly great Team feeling“, says Felix Berndt (‘doc.felix’), doctor and nutrition expert and ESN athlete.

Challenges, tasting stations & fashion offers

This year, ESN, together with More and Oace, filled an entire hall with its challenges, tasting stations and fashion offers Visitor magnet. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO.

More Highlights they were Premieres from the FIBO Football Festival and the eSports stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges.

Reading tip: ‘RX Female Award 2024’

With the second FIBO Ladies Lunch and the Presentation of the “RX Female Award”.FIBO organizer RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event Networking and to celebrate their successes together. inspiration delivered the panel talk with Tijen Onaran, Denise Schindler and Céleste Kleinjans.

Physical Fitness & Space Travel

There are also great things about the industry and physical fitness Visions of the future of humanity, the German ESA astronaut Matthias Maurer made it clear at the opening press conference: Without modern training Space projects such as the current stay on the ISS, but also projects such as NASA’s Artemis program with planned flights to the moon, for which Maurer is also preparing, are not possible.

FIBO 2025 in Cologne

The flight to the moon is not planned until 2030. The next FIBO will already take place from April 10th to 13th, 2025 took place in Cologne. And then it says again four days of networking, challenges and boundless enthusiasm.

You might also be interested in: ‘European Health & Fitness Market Report 2024’ | ‘Vacancy: Fitness & Economics’ | ‘New to the THiNK Active research team’